Yup. I mean, even ignoring the content of that first commercial, the target audience for the movie is roughly ages 4-12. That is not a grouping for a long wait, because they're going to be bored and cranky by the time the movie starts.

I'm pretty sure this and Maleficent are the only female-friendly (in terms of lots of focus and representation) fantasy movies we're getting for a bit, plus Catching Fire for the SF end of things.