meganbmoore: (fantasy heroine)
meganbmoore ([personal profile] meganbmoore) wrote2008-11-08 08:59 pm

how not to sell a game to me

So, I'm sitting here catching up on my Captain America comics, and I turn to a 2 page spread advertising Fable II.  Normally I'd just skip past it, but there was what appeared to be a pouty nobleman with a vampire lurking behind him, and I was curious.

So, I know nothing about Fable, really.  Either one.  But this ad  features what looks to be a bar full of men from all walks of life.  And no women.  Not even a barmaid.  There could be a plot reason for this.  A good one.  I don't know.  But from the image and description, it seems to be a normal medievaloid fantasy adventure.  Mind you, 27-year-old women aren't exactly the target audience for Captain America in the first place, but my reaction to what appears to be a large, exclusively male, ensemble, is "no thanks," even if a few of them a quite good looking.  Hi there, Mr. Strategically Posed Swordsman and Mr. Hooded Man.

See, if I see one or two men and no one else, or vague background characters, my mind will go "ok, main characters."  If I see a full room, I'm going to take that room as representative of the entire world in the game.  (And yes, even a buxom barmaid in the corner would influence that impression.)

I suppose it's the flipside of things titled Male's Daughter and Male's Wife. (If the title of the work is defining the female by her relation to a male, there better be a pretty good reason.)

[identity profile] kingcrankycat.livejournal.com 2008-11-09 09:40 pm (UTC)(link)
I only read a fraction of you post, so apologies if this is covered.

The irony is that Fable 1 had one of the highest attach rates for females for a non-Sims/PopCap game out there, and it looks like Fable 2 is going to surpass that attach rate. I can only think of a few games off-hand that would rival Fable 1 for attach rate (chiefly among them the horrendously awful Final Fantasy 8 (but it's easy to see why, as it caters to the same story/characters that we see a lot in major anime/manga fandoms). World of Warcraft probably does too, but with some obscene number of gamers playing it (11 mil + at last count, I believe) that doesn't actually mean anything...

[identity profile] meganbmoore.livejournal.com 2008-11-09 09:42 pm (UTC)(link)
I have no idea what "attach rate" is...

I'm assuming it means female fans?

[identity profile] kingcrankycat.livejournal.com 2008-11-09 09:47 pm (UTC)(link)
Number of people who own a game in relation to something else -- normally in regards to the number of consoles computer owned. In this case simply the percentage of people who own (as opposed to merely rented) that are female.
havocthecat: the lady of shalott (Default)

[personal profile] havocthecat 2008-11-09 11:46 pm (UTC)(link)
OK, so where are you finding these stats?