So, since the last time I went to the theaters, matinee prices inflated to what evening prices were then.
Trailers were less than inspiring: Dark Shadows looked amusing and I liked the Brave clip (except for the bit with how her dad is apparently so fun and approachable but her mother is strict and humorless AND DOESN'T UNDERSTAND) but the rest were basically "The Adventures of (probably straight) Awkward White Dudes (and the less important people in the background)."
The movie was fun! If you've watched the trailers, even if you thought the movie looked awful, you know that it's going to have some stunning visuals just because of the coloring, and rather imaginative costuming (sometimes a bit TOO imaginative, but the bulk of that is deliberate). My favorite bit of the visuals, though, is likely the opening, in which Julia Roberts's Evil Queen gives her version of Snow White's background, acted out by animated china dolls. It's cracky, but not the pure, OTT crackfest the trailers implied. There's plenty of humor and tongue-in-cheekness, but it's mostly a romantic/comedic fantasy adventure, and most of it didn't feel OTT to me. Julia Roberts really is the highlight (you really can see her reading the script and marking where she thinks there should be evil laughter, or where she should JUST BE MEANER) but I thought the rest did a good job too.
I did have a few quibbles. Most were 5 second "why...would you do that?" things and one was bigger.
YMMV regarding the crack and reimagining, but I liked it.