If marketting is trolling us, the wank will be hilarious.

New image from Snow White and the Huntsman:
 

So, if all the promotional stuff is pushing Snow White/Huntsman as a pairing to reel in as many Thor/Avengers, Twilight, and "Rebel Princess x Scruffy Badass Devoted Bodyguard" fangirls as possible and then makes it platonic in the movie, I expect the wank to be hilarious.  Except for the ones screeching about Snow being an idiot for not going after Thor because he's hot, but whatever.

TBH, it actually would be a good ploy, with 2 sequels planned:  annoy the fans by not giving them what they want/expect with the first movie but get them coming back to make sure The Right OTP is the canon endgame.  (Manipulative, but probably successfully so were they to do that.)

(Personally, i'm just sitting here, hoping it's good and that it makes a mint and helps spawn lots more fantasy/epic movies with female leads.  Between it, Hunger Games, Brave, and-to a lesser degree-Mirror, Mirror, my hopes are going up.)